The ever-evolving 4.0 era means that consumers’ habits and tastes are also gradually changing. Businesses that want to keep up with the trend must also change their approach to the market. That requires building a corporate image to go hand in hand with personal branding.
The question here is what is the benefit of building a personal image and how to build a personal brand in the 4.0 era?
Mục lục
What is personal branding?
Today personal branding is extremely important.
Owning a famous individual can also make that business worth billions of dollars. For example, the Korean boy band BTS, many distribution and production companies try to hunt BTS as advertising models for their brands. The value of BTS as an advertising model can range from $2.5 to $4.2 million.
Building a personal image helps you understand yourself better. Helps increase self-confidence and affirms self-worth. From there you can control yourself better.
When you create your own personal brand, it sets you apart from the competition. Customers will prioritize your service over other competitors.
How to build a personal brand?
Steps to build a personal brand can be done in 6 steps:
1. Position yourself
The first thing to do to build a personal brand is to position yourself. To do this step you need to answer questions like: Who do you want to be? What do you want others to think of you? What do you want to contribute to society? What do you want to exploit your personal brand on?… Answering the above questions, you will know how to build a brand in the most attractive way.
2. Consistent language and images
Once you have determined the personal image you need to build, you have to come up with everything that matches that image. From the way you dress, the words you use must be taken care of to be consistent with your message. Don’t think of social media as a private place to post all you want. Your personal account is also a place for customers to evaluate who you are. If you use an inappropriate word or image, it is easy to lose points in the eyes of others.
3. Expand your network of relationships
Building a personal brand, you can easily connect with many other individuals with similar interests or industry. Having a good network will boost your career growth opportunities. At the same time help your worldview become diverse.
Actively participating in events and seminars will easily meet colleagues with similar interests. Or you can invite a certain celebrity to your business event.
4. Take advantage of the internet
One of the fastest ways to create an image of yourself is to build a personal brand on the internet.
The first step to taking advantage of the internet is to set up Facebook, Instagram, Youtube pages or a personal Blog. Many celebrities, KOLs, influencers have their own blog to share their experiences and experiences. Find out for yourself what you will become an expert in to shape your posts on social networking sites.
To stand out among thousands of internet users, you must always show your personality. Personality is what sets you apart, making your brand stand out. Since then, when talking about a certain field, the audience will immediately think of you.
5. Build valuable content
The image is beautiful, there are social networks, then you must share valuable content. No audience will want to follow someone who only posts non-professional articles that he has pursued. Sharing about the industry, about experience or useful lessons will help you quickly create a reputation.
6. Be yourself
This is the most important factor for you to build a successful personal brand. Don’t create a different image from yourself. Showing the right personality and charm can make a difference and attract people around.
BC Agency – provides a comprehensive solution to help build a personal brand
To build a personal brand, it is necessary to have a clear building strategy. It is also a process that requires time and patience.
If you are not ready or inexperienced in personal branding, then choosing the services of BC Agency is a perfect alternative.
With work experience and successful personal branding for many businesses. BC Agency commits that customers can be 100% assured of service quality.
Contact us immediately for the best service support HERE
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