Have you ever wondered why you put so much effort into your website but it still doesn’t reach any customers? Why can’t anyone find your website on Google search engine? Let’s find out with BC Agency what mistakes you have made that make Google “hate” your website so much.
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How Google Works
According to NetMarketShare, in 2019 Google’s search engine traffic from global mobile device users accounted for 87.51%. Many companies launch a website with the expectation that it will appear at the top of the search results.
However a website can be profitable business for your company. But it is a marketing tool that needs to be maintained regularly.
Google’s main goal is to provide the best user experience possible. Google does this by constantly changing and refreshing its algorithm. So even though your site may have ranked high last year, it could still drop this year.
As your sales process evolves to keep up with customer needs and market factors, so does Google. And Google likes websites that keep up with its speed.
Mistakes that make your website hated by Google
These are the reasons why Google hates your website. So don’t get them.
1. Your website is too slow
According to backlinko.com, 40% of mobile visitors will leave your website if it takes more than 3 seconds to load.
Imagine if you get annoyed when you go to a website that takes too long to load? I’m sure you’ll leave the site immediately and return to the search page to choose another site.
Google favors websites that load faster than 3 seconds. So make sure your website is always optimized for speed.
Use testmysite.thinkwithgoogle.com or developers.google.com/speed/pagespeed/insights/ to test your website speed.
2. Poor content
Content is the most important factor that makes your website prioritized. No search engine will ever put a website with too little content and not providing much value to the top of the search page.
Each content on your website must be used to serve a specific purpose for users. Put yourself in the customer’s shoes and feel the content on your website. If you yourself feel unable to take in any values, rewrite them.
3. Content not optimized for keywords
If your content does not contain the keywords users need to search for, it will obviously be rejected by Google.
Before implementing content on the web, research keywords that are specifically related to your business. Besides, invest in SEO. For effective SEO, you can read more about our guide to writing standard SEO content. If you don’t have SEO expertise then hire an SEO expert to have them optimize your articles for you.
4. Too many ads
There’s nothing more frustrating than using a website filled with flashing banner ads and pop-ups. While Google favors ads, too much will lead to a poor user experience.
Redeploy your ads and make them more refined.
5. The site is not mobile-friendly
As of January 2021, the number of global smartphone users is 5.22 billion, accounting for 66.6% of the total world population (According to Hootsuite). The future of search will depend heavily on mobile devices, and Google realizes that.
Even if your website looks great on a 15-inch computer screen, it’s still not mobile-friendly. Your website will still be negatively affected.
Unfortunately, this is not an easy fix. If your site isn’t mobile-friendly, you may need to start a new site. The only solution is when creating a website, choose a mobile-friendly web template.
Conclusion
The ranking of your website on search engines has a huge impact on your business. There are up to 200 ranking factors in Google’s algorithm and above are 5 typical factors that often make mistakes.
As soon as you notice that your website is not “pleased” by Google, immediately handle the error.
If your efforts still can’t “save” the ranking of your website, don’t hesitate to find BC Agency’s website management service.
BC Agency and a professional web SEO team will help your website be as optimized as possible.
Contact us now for a direct quote:
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- Phone: 0838 586 166
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