Conversion objectives are designed for when you want to drive specific actions, such as making a purchase or installing an app.
Lead Generation
TikTok ads enable you to collect valuable customer data through Instant Forms, TikTok Messages, or website sign-up forms, connecting you directly with potential leads.
Product Sales
Drive sales by encouraging users to purchase products directly through TikTok Shop, website or other platforms using compelling TikTok ads.
Website Conversions
Increase valuable activities on your website, such as adding items to the cart or signing up for services, through targeted TikTok ads.
App Promotion
TikTok app ads are designed to increase app installations or encourage specific in-app actions, effectively growing your user base and app engagement.