Conversion objectives are designed for when you want to drive specific actions, such as making a purchase or installing an app.
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Lead Generation
TikTok ads enable you to collect valuable customer data through Instant Forms, TikTok Messages, or website sign-up forms, connecting you directly with potential leads.
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Product Sales
Drive sales by encouraging users to purchase products directly through TikTok Shop, website or other platforms using compelling TikTok ads.
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Website Conversions
Increase valuable activities on your website, such as adding items to the cart or signing up for services, through targeted TikTok ads.
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App Promotion
TikTok app ads are designed to increase app installations or encourage specific in-app actions, effectively growing your user base and app engagement.